This is my first brand identity project I took on my own, outside of the College of DuPage Graphic Design program I was in. I decided to develop an American shipping company called Owens based off the Olympic gold medalist, Jesse Owens.
I chose a bold italic typeface to represent this brand as a shipping company that delivers products at a fast rate. As you can see in the logo, the dash through the characters creates a street intersection between the 'W' and the 'E,' and it also forms a sunset on the horizon inside the 'O.' This logo, along with the red and blue colors, conveys a sports theme intertwined with the shipping company.
