![](https://cdn.myportfolio.com/749b0bd2-3bb4-4a5a-9836-460979826afd/a091eecf-9d10-4d7a-b8c8-4581b11bc32a_rw_3840.png?h=8a4bc8f5845d3d8c66efd96824b31dad)
This is my first brand identity project I took on my own, outside of the College of DuPage Graphic Design program I was in. I decided to develop an American shipping company called Owens based off the Olympic gold medalist, Jesse Owens.
![](https://cdn.myportfolio.com/749b0bd2-3bb4-4a5a-9836-460979826afd/d2df1dd8-edd8-4faf-9807-1025735d2701_rw_1920.png?h=d29824648e784e8ca1daf1b29df90744)
![](https://cdn.myportfolio.com/749b0bd2-3bb4-4a5a-9836-460979826afd/604cc89c-e88e-48b7-9a20-bee21011f450_rw_3840.png?h=e7b9dd2deca1dd1f4ea96fce92f799df)
I chose a bold italic typeface to represent this brand as a shipping company that delivers products at a fast rate. As you can see in the logo, the dash through the characters creates a street intersection between the 'W' and the 'E,' and it also forms a sunset on the horizon inside the 'O.' This logo, along with the red and blue colors, conveys a sports theme intertwined with the shipping company.
![](https://cdn.myportfolio.com/749b0bd2-3bb4-4a5a-9836-460979826afd/76dc21ba-60d7-4cb9-9a73-610a54727050_rw_3840.png?h=42b4d53584afb582eba1c0309daf87d1)
![](https://cdn.myportfolio.com/749b0bd2-3bb4-4a5a-9836-460979826afd/17cccc1e-993a-4749-965a-c40323a1f1f8_rw_3840.png?h=d0b3ea36eb929bdfe6db61f873c60c23)
![](https://cdn.myportfolio.com/749b0bd2-3bb4-4a5a-9836-460979826afd/0f282cbf-466b-4f88-9e19-c31ab44b5229_rw_1920.png?h=e1bfe78aae98c45d111c9a2eb049b335)
![](https://cdn.myportfolio.com/749b0bd2-3bb4-4a5a-9836-460979826afd/c94d4278-2070-464d-b094-e14056fe6dc1_rw_1920.png?h=ea59e0d5873f89aa39f3e4360338f246)
![](https://cdn.myportfolio.com/749b0bd2-3bb4-4a5a-9836-460979826afd/1cf985b9-8928-4aaf-a0b9-ea43e479cbd7_rw_3840.png?h=497b7ef7c59cab5a34b51b1adf3338fe)
![](https://cdn.myportfolio.com/749b0bd2-3bb4-4a5a-9836-460979826afd/3bc46062-c0a5-4200-8db6-c158214da2b5_rw_1920.png?h=3c083232d6700d144fa21b43c22e23f4)
![](https://cdn.myportfolio.com/749b0bd2-3bb4-4a5a-9836-460979826afd/a3f9a2c0-824d-4937-a0ce-9fbc3f0ffeef_rw_1920.png?h=1cf6eb4dfcb4099c6f54d53ab38df345)
![](https://cdn.myportfolio.com/749b0bd2-3bb4-4a5a-9836-460979826afd/406d02cd-de43-4bb7-b719-fbfc483f1a9a_rw_1920.png?h=3f4241899c60a06be5cb1279c13d96ad)
![](https://cdn.myportfolio.com/749b0bd2-3bb4-4a5a-9836-460979826afd/2296e3e9-b6de-49f2-bf26-95c9bf67f7a2_rw_1920.png?h=48ab84be48dff984b1312a7fba3cefe4)