For this project, I was assigned to develop a brand for an ad campaign. I chose to develop a Polish vodka brand called Zolofsky. The goal was to showcase an ad campaign that communicates the message of bringing people together and creating life-long memories with a refreshing alcoholic beverage. 
I chose a typeface with an arched bottom to evoke a movie scene. My goal for this brand, along with its ad campaign, is to communicate a story or cinematic experience, which is why I opted for the arched bottom design. This creates a cinematic feel, almost like you're looking at a screen in a movie theater. The logo aligns perfectly with my campaign slogan: "Every Sip Tells A Story."

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